Category Archives: Buzz

Task Vs. Relationship


Posted by Amy Diederich

"What is missing?"

Many times in my work as a consultant I hear my clients making choices between two strategies to achieve results.  Often time the choices they are making are artificial and not mandated by the situation. Lets look at one example that we all face in our work relationships. Do we focus on the task or the relationship. The right answer is both! If we focus purely on the task and ignore the relationship we run the risk of shutting down what the other person brings to the “task”. If we focus purely on the relationship we may lose focus on getting the work done. So what is the choice we are making? We are chosing where to spend our time. If how we spend our time is out of balance by focusing too much on either task or personal we may feel we are forced to choose between the task and the personal. So what is the solution? Finding the balance. when I work with clients who are struggling with this issue I ask them to make the conversation about how we spend our time explicit.

 

I am curious how are others finding the balance?


Building the Buzz


Posted by Amy Diederich

You have decided to start a business, you are excited about the prospect. You are passionate about your business idea. But there is so much to do. How do you make time to execute your business idea and market your idea at the same time. You may have limited financial resources or the resources you have you want to devote to your brick and mortar business.

The reality is you need to make time for building awareness. The good news is you can raise your profile for free! You can do so organically through interviews with news organizations, speaking engagements and building a reputation in social media. There are ways to do it as you are building your business.

Some ways to consider are starting a blogging about your business places like blogspot and wordpress are a great place to begin blogging. This is a free way to start to get the word out. It can work with your development of your business because you can use it capture and shape thoughts about your business idea best of all its only cost is your time. 

Another idea is twitter. You can begin to tweet about your business right away. You may also want to consider writing articles about your business concept, location, expertise, etc.

According to Hubspot “It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. This process is often further complicated by the fact that the recruiters are still in the process of learning about inbound marketing themselves.”

If time is in short supply check out tools such as Hootsuite. Hootsuite allows you to update several social media outlets at once. Some networking sites such as LinkedIn allow you to update both your LinkedIn network and Twitter friends at the same time.

So jump in and begin sharing your story!