Keywords and other curves in the road
I heard a story once about four new mountain bikers. These bikers were learning from fantastic guides. One guide was in the front of the group and another behind the group. The line of bikers proceeded through a rigorous mountain course. Everything was fine until they approached a narrow path with a sharp turn. The first biker took the turn to fast and careened off the path. The second biker seeing what happened to the first slammed on the brakes falling head over the handlebars. The third biker swerved to avoid the second. The fourth and final biker listened to the guide behind him. This guide yelled look past the curve! Look past the curve! The fourth biker looked head on the path to the other side of the curve. Keeping his eyes fixed on the place he was headed he effortlessly piloted through his fallen comrades to the other side of the curve.
What do we need to learn from this? We must always keep our destination in focus! We must look past the curves we will undoubtedly encounter when starting our own Big thing! As an experienced entrepreneur I still get some of those curves right now for me it is Keywords. I will post on what I have learned about Keywords in a future post. But for today I will share with you a more macro lesson. Look past the curve! See your destination so you can make it through the turns!
Filed under: Branding, Entrepreneur, Get Your Big On, Life long Learning, little tips for starting big!, Uncategorized