Service Delivery as Delivering on the Brand Promise
According to Webster’s a brand is defined as having a reputation and a loyal following. If you are an entrepreneur brand is something to which you must pay attention! If you are just starting out you need to decide your brand your image. If you are established you must constantly monitor your brand. Often times we are tempted to think of brand only when we are thinking of our advertisement or public relations messages. However brand is the alignment between your product, service delivery as well as your messages. If you fail to deliver on the promise of your brand your brand is quickly diminished.

How do you deliver on the brand promise? It is everything your organization engages in from delivery of the actual product, to how you answer emails! Today you must think of all the messages you put out to the world. What is being said on Twitter and how does that relate to when your client reaches you via phone?

According to Kenneth Bator Author of  the Pocket Guide to  Strategic Planning 

Successful companies understand the critical nature of aligning their brand, culture, and strategy.

Does your business offer a consistent experience? Are your organization’s brand, culture and strategy in complete alignment?