I think the reason people need help living a big life is based on how we are wired, how our brain is designed. A part of our brain called the limbic system (the amygdala, the hypothalamus, and the hippocampus ). Some believe this system developed during a time when we had to be worried about predators—a time when we had to decide to fight or take flight, based on the circumstance. That part of our brain still takes control today, even though the stresses and the worries of our modern world are much different, hopefully, than being worried about being prey.
The limbic system—that part of our brain that decides if we flee or fight—is also very important to setting context. Whenever something happens that causes us fear, we are programmed to remember it and remember every detail of it as part of our survival instinct. So back when we were being chased by a bear, we had to know that the bear lives in a specific part of the woods (context), and know there is danger there. So our brain remembers that and the limbic system sets that context so we will avoid that context and that danger in the future.
I found that in today’s world, many of us get paralyzed; something happens in a context that makes us feel afraid and we either avoid or flee that situation/context in the future. Fleeing or avoiding a certain context might not be what is most helpful for us to define or achieve our big life, to follow our dreams.
As an example, many of my coaching clients are salespeople who struggle with a particular context. Let me explain, I work with salespeople who do not like to cold call or prospect. They are great when it comes to selling to existing customers but they hate going after new customers. During coaching conversations, I frequently discover that the salesperson who has had a bad experience cold calling, which is not uncommon, will remember that experience vividly. The experience most often involves the salesperson feeling rejected. The salesperson usually defines hearing no from new prospects as losing and then generalizes those experiences and concludes he or she would prefer to avoid that context—talking to customers they have not talked to previously. However, salespeople will generally like talking to their existing customers; they like hearing yes from them. They seek out those clients because they have already have won and have the best chance of winning again.
My role as a coach is to help salespeople approach this dilemma differently; I help them redefine winning. Instead of avoiding the context, I help them transfer skills they use with existing clients to new clients. I help them see that in prospecting new customers it is not losing when they hear a no; instead, it is the beginning of winning.
This is hard work and why they need help and is also why I believe we all need help living our big life. The limbic system in our brain is the seat of the value judgments that we make, often unconsciously, that exert such a strong influence on our behavior.
Why Do People Need Help Starting to Live Their BIG Life?
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